When families come to Orlando, it’s usually in search of memorable, fun-filled experiences that every member can enjoy. Too often, hotels position themselves as a “home base” – an escape from Orlando’s thrilling amusement parks and endless activities, rather than as an extension of these adventures. While that might work for some, the truth is that the best hotel experiences are the ones that make the stay itself something to look forward to. It doesn’t take out-of-this-world amenities or never-before-seen features to accomplish this; all you really need is to make the most of the amenities that you do have, and to make sure that potential guests are able to see everything your hotel has to offer when they’re considering booking their stay with you. Today, we’re going over some of the ways that you can make your Orlando stand out to visiting families as an experience to anticipate.
Make the Most of Social Media
Setting up a great reputation for your hotel is about more than just having a great website or favorable review, though those are part of it, of course. Orlando’s most famous amenities – its world-famous theme parks – all have one thing in common: they immerse visitors into a story, allowing them to experience not just rides and shows, but what seems to be a brand-new world. Though your hotel might not have the same storytelling capacity as Disney World, the principle here is the same: think about the messages that you want to convey to guests. Is your space ideal for relaxing and reflection, or are its outdoor amenities tailor-made for family fun? Determine your idea guest, then think about how your hotel’s features might appeal to them. Then, use the digital resources at your disposal to tell them that story. Of these resources, few are as effective as social media: platforms like Instagram allow you to establish your aesthetic, showcase one-of-a-kind spaces and amenities, and share important information and client reviews. By coming up with a cohesive narrative that communicates not just what your hotel has to offer, but also what it’s all about, you’ll resonate with audiences and attract guests who are compatible with your property’s features.
Make Your Hotel Another Orlando Attraction
Orlando is all about attractions, and your hotel should be no different. In addition to its renowned amusement parks, restaurants, and shopping, Orlando’s most popular feature is its sunny climate. There’s no doubt that your guests will want to take advantage of the weather during their stay with you, and it’s critical that you showcase just how they can do that at your hotel. This is where your outdoor spaces come in: it’s not enough to have a beautiful pool or fun outdoor restaurants; it’s important to make these spaces fun and easy to engage with, and that starts with how you choose to furnish them.
Your hotel’s outdoor furniture bridges the gap between the potential that guests see in your amenities and their ability to actually partake in them. For example, if you tend to attract large groups and families, make sure that your furniture includes durable loungers and sectionals that fit large groups. If your pool is a major selling point, ensure that all of your pool-area furniture is updated, durable, and plentiful. Be thoughtful about furnishing your outdoors spaces in order to maximize their memory-making potential – and there’s perhaps no better time to make some furniture upgrades than the present.
Make Upgrades While You Can
While the spread of COVID-19 certainly threw the hospitality industry some curveballs, it also presents an interesting opportunity: with lower guest volumes, hotels are able to make beneficial upgrades without disrupting nearly as many guests as they might otherwise. Taking advantage of this time to upgrade your furniture – especially your outdoor furnishings, which withstand a tremendous amount of wear and tear – is an excellent way to make sure that your hotel’s spaces are optimized for maximum appeal when guests begin to come back in droves. If you’re looking to update your exterior furniture, prioritize durability right alongside style. The pieces you choose should be designed to catch the eye at first glance and to stay in excellent condition under considerable wear. This means going for products that are hand-crafted with the highest-quality materials in order to last. Your hotel’s outdoor furniture is a critical part of not only catching the eyes of potential guests, but of keeping them happy once they arrive at your hotel; make sure you choose pieces that are up to the task.
The way to make an Orlando hotel stand out to families is to share the amenities and features that make staying there something to look forward to. Use social media to create a narrative about the experiences to be had at your hotel, and live up to your hype with beautiful outdoor furniture that’s built to last. Explore your options for quality and stylish outdoor furniture for your hotel or resort here.
